In this contributed article, Mark Heitke, VP of Strategy at Symbiosys, discusses the role of AI in the emerging strategy of off-site retail media, how the access to retailer first-party data through an AI engine can create hyper-nuanced target customer groupings as well as the potential for predictive behavior analytics. As AI and retail media continue to intersect the potential for both retailers and brands expands exponentially resulting in a much better shopping and ad experience for the consumer.
The Future of AI in Retail Media: Balancing Personalization with Privacy
September 9, 2024 by Leave a Comment
In this contributed article, Shobhit Khandelwal, CEO and founder of Carter, points out that as competition grows in the retail media space, brands and retailers feel pressured to meet consumer needs. The opportunity to provide unique advertising experiences to consumers increases as AI develops. These rapid developments in AI put us on the precipice of a great revolution in the retail media landscape.
