At the recent 2024 AI Hardware & Edge AI Summit in San Jose, Calif., I caught up with Arun Nandi, Head of Data & Analytics, Unilever, a large Fortune 500 consumer goods company with a presence in 190 countries.
At 2024 AI Hardware & Edge AI Summit: Arun Nandi, Head of Data & Analytics, Unilever
October 16, 2024 by
How AI Will Shape the Future Growth of RMNs
September 13, 2024 by
In this contributed article, Mark Heitke, VP of Strategy at Symbiosys, discusses the role of AI in the emerging strategy of off-site retail media, how the access to retailer first-party data through an AI engine can create hyper-nuanced target customer groupings as well as the potential for predictive behavior analytics. As AI and retail media continue to intersect the potential for both retailers and brands expands exponentially resulting in a much better shopping and ad experience for the consumer.
The Future of AI in Retail Media: Balancing Personalization with Privacy
September 9, 2024 by
In this contributed article, Shobhit Khandelwal, CEO and founder of Carter, points out that as competition grows in the retail media space, brands and retailers feel pressured to meet consumer needs. The opportunity to provide unique advertising experiences to consumers increases as AI develops. These rapid developments in AI put us on the precipice of a great revolution in the retail media landscape.
Yesterday’s Pricing Processes are Not For Tomorrow
May 13, 2024 by
In this contributed article, Barrett Thompson, General Manager of Commercial Excellence at Zilliant, discusses how most companies are still falling behind the curve when it comes to managing valuable business data, and are often trying to combat costs of working in disparate systems. Why are so many leaders resisting positive change when it comes to managing and evaluating valuable business information?
How Solving the Big Data Problem Can Fix B2B Ecommerce
April 3, 2024 by
In this contributed article, Jonathan Taylor, CTO of Zoovu, highlights how many B2B executives believe ecommerce is broken in their organizations due to data quality issues. To address these challenges, leaders should focus on three strategies: prioritize data hygiene, leverage zero-party data for personalized customer experiences, and apply AI cautiously to ensure the delivery of accurate and trustworthy product recommendations.
Using Data and AI to Recession-Proof Your Retail Strategy
July 23, 2023 by
In this contributed article, Gladys Kong, Chief Operating Officer of Near, discusses how to recession proof retail strategy using data to understand customer behavior and market to them using omni channel marketing. She touches on some real-world examples of well-known retailers using data to accomplish great things, such as how Ikea has used technology to enhance their store experience, how Sephora’s loyalty program is driving ROI, and how Dollar General has launched a thriving new retail chain.
Generative AI Report: DaaS Startup Facteus Launches Mobius
July 9, 2023 by
Welcome to the Generative AI Report, a new feature here on insideAI News with a special focus on all the new applications and integrations tied to generative AI technologies. We’ve been receiving so many cool news items relating to applications centered on large language models, we thought it would be a timely service for readers to start a new channel along these lines. The combination of a large language model, fine tuned on proprietary data equals an AI application, and this is what these innovative companies are creating. The field of AI is accelerating at such fast rate, we want to help our loyal global audience keep pace.
Reaching Buyers in an Anonymous Buying Journey
April 2, 2023 by
In this contributed article, Latané Conant, Chief Market Officer of 6sense, offers her perspective on how enterprise sales/marketing teams can still identify leads generate revenue, even with ever-changing privacy rules/regulations. This provides some good insights on how to overcome those challenges by using valuable data.
Analyzing the Massive Impact the Right Language Can have on Marketing Campaigns
February 11, 2023 by
Persado, the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, released its 2023 Customer Motivation Report, highlighting the impact of specific narratives on marketing campaign performance.
Tredence Launches ATOM.AI, an Integrated Accelerator Ecosystem for Retailers and CPGs at NRF 2023
January 17, 2023 by
Tredence, the Data Science and AI Solutions company, announced the launch of ATOM.AI, an intelligently engineered platform that leverages AI to accelerate data and analytics modernization. Tredence announced the launch of ATOM.AI for retailers and consumer goods companies at NRF, the leading retail industry show hosted by the National Retail Federation.
