In this contributed article, Shobhit Khandelwal, CEO and founder of Carter, points out that as competition grows in the retail media space, brands and retailers feel pressured to meet consumer needs. The opportunity to provide unique advertising experiences to consumers increases as AI develops. These rapid developments in AI put us on the precipice of a great revolution in the retail media landscape.
The Future of AI in Retail Media: Balancing Personalization with Privacy
September 9, 2024 by Leave a Comment