In this contributed article, Jonathan Taylor, CTO of Zoovu, highlights how many B2B executives believe ecommerce is broken in their organizations due to data quality issues. To address these challenges, leaders should focus on three strategies: prioritize data hygiene, leverage zero-party data for personalized customer experiences, and apply AI cautiously to ensure the delivery of accurate and trustworthy product recommendations.
Impact of Data in the E-Commerce Industry
July 16, 2022 by
In this contributed article, Raphaël Menesclou, Head of Marketing & Growth at DataHawk, discusses how data puts your business on the front lines with consumers, giving you a better understanding of their online behavior through the foresight of patterns, trends and personalization so your products will stand out in the saturated markets of today.
The 3 Pillars of Digital Experience
March 28, 2020 by
In this contributed article, Katie Boschele, Product Manager at Lucidworks, offers three pillars to provide a useful framework for thinking about how your ecommerce platform needs to operate to compete in today’s market.
