In this contributed article, Christian J. Ward, Executive Vice President and Chief Data Officer at Yext, discusses how before January of this year, up to 83% of marketers relied on third-party data sources for personalization strategies. Now, as cookies continue to phase out, those marketers might be facing a crisis — but it could be an opportunity to create more trustworthy, privacy-respecting strategies in the long run.
Redefining Digital Engagement in a Cookieless World: The Power of AI and Zero-Party Data
May 20, 2024 by Contributor
Filed Under: Google News Feed, News / Analysis, Opinion, Uncategorized Tagged With: AI, artificial intelligence, Cookie