In this special guest feature, Adam Honig, CEO of Spiro, discusses how proactive relationship management isn’t leveraging AI to replace humans, but instead is helping highly paid sales professionals work more effectively and providing sales leaders with critical insights into their pipelines.
How AI is Uncovering Hidden Treasures in Online Conversion & Revenue Growth
December 2, 2019 by
In this special guest feature, Michael Scharff, CEO of Evolv, believes that in the rapidly evolving world of e-commerce, today’s ideal customer experience may not be so ideal tomorrow. Fortunately, retailers can now use the power of AI and data-driven insights from online customer behavior to define that optimal experience today as well as in the future.
How Amazon Used Big Data to Rule E-Commerce
November 30, 2019 by
In this contributed article, tech blogger Caleb Danziger outlines some reasons Amazon and big data plans often arise in discussions about why companies thrive. Amazon is an e-commerce giant in today’s consumer landscape, and its success didn’t come by accident. The brand frequently taps into big data to make decisions, stimulate purchases and please customers.
How Big Brands Are Using Automated Data Analytics That Bring Results
November 28, 2019 by
In this special guest feature, Steve Habazin, Content Management Specialist with Latana, discusses how big brands are choosing and using the right data analytics that will bring results. Data, data, data. Something very valuable to brands. They need it in order to make informed decisions and in the long term, make their brand grow.
Infographic: AI and the Future of Consumer Goods
November 16, 2019 by
AI for consumer goods starts in the supply chain. Since 2016, the use of AI in retail grew by 600%; and by 2021, customer service interactions handled by AI will grow by 400%. Are you ready for the impact of AI on your business? By 2023 we estimate that 95% of supply vendors in the consumer goods space will be leveraging AI learning – will you be one of them? The infographic below from our friends over at Noodle.ai outlines the emergence of AI in retail.
Cerebri AI Launches Cerebri Values CX v2 Platform
September 29, 2019 by
Cerebri AI, announced the official launch of its second-generation Cerebri Values Customer Experience platform (CV/CX v2), which is now in the hands of customers and in full production. CV/CX v2 insights, brand commitment - Cerebri Values and Next Best Action{set}s are all driven by patent-pending object-oriented AI and reinforcement learning modelling methods. Our technology can time, sequence and value up to four events, rendering ‘rules-based’ and ‘AI-lite’ technology obsolete for driving maximum results.
Alternative Data in Payments Processing: The NextGen Payments Trend Increasing Customer and Retailer Loyalty
September 18, 2019 by
In this special guest feature, Gary Read, Import.io CEO, discusses how leading payments processors have already discovered the value of web data and are using web data to create a better experience for both the consumer and the retailer with heightened transparency to reduce fraud and personalized shopping experiences. As more payment processors integrate web data into their mobile and web solutions, more consumers will benefit from the “frictionless finance” achieved through customized digital user experiences while retailers build brand loyalty, increase customer touch-points and create the personalized experience consumers desire.
AI for Sales: Friend, Not Foe
August 30, 2019 by
In this contributed article, Haggai Levi, co-founder and CEO of SetSail, believes that for sales teams navigating in today’s era of ongoing technological disruption and digital transformation, to be truly successful requires a combination of machine and human intelligence.
The Future of AI in Retail: Fueling Change for the Industry
July 8, 2019 by
In this special guest feature, Matt Field, President and Co-Founder of MakerSights, says there’s no denying that AI and ML are starting to change the nature of the retail industry. One of its greatest benefits will be in how intelligent automation can be used by humans to augment their jobs. Embracing AI and ML and incorporating this with human intuition to predict, create and manage consumer preferences can help retailers increase their bottom line while meeting modern consumer expectations for personalized, on-trend and convenient products.
Are B2B Marketers Leaving Money on the Table by Ignoring B2C Data?
March 17, 2019 by
In this contributed article, Collin Dayley, Senior Vice President Sales and Strategic Partnerships at Versium, suggests that typically, B2B data focuses on role, and firmographic information. While B2C data can reveal information providing clues to the emotional reasons and process your customers use when making buying decisions. By combining both B2C and B2B data, marketers can develop more relevant content and experiences that meet individual buyer needs. This is proven to increase the ability to contact and engage B2B buyers.
