In this special guest feature, Richard Smullen, CEO of Pypestream, discusses how moving forward, conversational experiences, not automated text transactions, need to be the priority for brands. Companies using CI and other automation will provide the seamless experiences customers expect and create true engagement using AI.
Video Highlights: Accelerating the ML Lifecycle with an Enterprise-Grade Feature Store
July 25, 2020 by
Our friend Mike Del Balso, the co-founder and CEO of Tecton who created the Uber Michelangelo machine learning platform, and customer Geoff Sims, a Principal Data Scientist at Atlassian, gave the talk below at the recent Spark + AI Summit.
The Impact of Data Science On Customer Intelligence, Space Strategy and Supply Chain Optimization
July 23, 2020 by
In a new white paper recently released, “The Impact of Data Science On Customer Intelligence, Space Strategy and Supply Chain Optimization”, 84.51° explains how this innovative data science has become embedded- specifically in three of its missions: Customer Intelligence, Space Strategy and Supply Chain Optimization.
Everything You Need to Know about Customer Data Platform (CDP)
May 18, 2020 by
This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP vendors.
How the Retail Sector Is Reaping the Rewards of Data Analytics
April 25, 2020 by
In this contributed article, freelance human Avery Phillips discusses some of the most powerful ways that the use of analytics has transformed the markets from supply chain and marketing to customer service and beyond.
How AI is Transforming the Customer Experience
March 29, 2020 by
Today’s customer experience is practically unrecognizable from just a few years earlier. We’re able to cancel orders without ever speaking to a human, get essential supplies delivered to our door just by talking to a speaker, and get pitch-perfect recommendations wherever we go online. Not only has AI transformed the purchasing journey for the consumer, but on the brand side as well. The infographic below from Chattermill provides a few examples of the way AI is used in CX every day.
How AI Unlocks Brand Value in Unstructured Data
March 21, 2020 by
n this special guest feature, Ido Ramati, Founder, COO & President at Revuze, discusses how unstructured data is being wasted by companies the world over. It is estimated 90 percent of an enterprise’s data is unstructured, living in emails, online reviews, or other untouched and ultimately useless formats. This data – defined as “unstructured” and growing at 55 to 65 percent each year – offers valuable customer insight if properly understood.
Machine Learning is Your Secret Weapon for Customer Acquisition
March 12, 2020 by
In this contributed article, Swiftpage ACT! LLC CTO Chad Ruff discusses how machine learning and AI can help companies grow and improve customer acquisition and retention. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition.
Conversational AI—A New Wave Of Chat-Enabled Customer Service
January 25, 2020 by
In this contributed article, Henry Vaage Iversen, Co-Founder and Chief Commercial Officer for www.boost.ai, discusses how conversational AI-powered virtual agents have begun to take over from the inefficient chatbots of the previous decade, standing up to current customer service requirements as we move into 2020 and beyond.
How AI is Demystifying B2B Customer Loyalty
January 14, 2020 by
In this special guest feature, Dan Zimmerman, Chief Product and Information Officer at MSTS, discusses how AI can help crack the code of brand loyalty. Using AI, it’s possible to compare two seemingly-identical buyers, and accurately predict which will continue purchasing from the seller. This allows companies to identify unique opportunities and better pinpoint where to focus resources.
