Datorama Announces Slack Integration for Collaborative Marketing Analytics

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datorama+logoDatorama, a global leader in marketing analytics innovation, announced that it has made available an integration with Slack, a leading team communication tool. Now, in minutes, all customers using Datorama’s Marketing Integration Engine can leverage this self-service, turnkey integration to improve team collaboration and data-driven decision making across an organization.

For critical business decisions Datorama, when combined with Slack, empowers stakeholders to engage with each other around their marketing data, literally, as users collaborate within the context of Datorama dashboards. Non-technical team members, data analysts and the C-suite can ask questions, discuss insights, share reports and make real-time decisions about their performance and investments across channels, platforms, campaigns and strategies. By enabling collaboration in the Datorama platform, decisions are more informed and can be made at a quicker pace, which is in line with agile marketing practices employed by today’s leading marketing teams.

With more than three million daily users, Slack has become a must-have internal communications tool, which has experienced tremendous growth since its launch in 2014. According to a Slack survey, over 80 percent of respondents said that adopting Slack made their teams more transparent.

Today, marketing analytics is a team sport. While our Marketing Integration Engine does the ‘heavy lifting’ to connect, make sense and visualize all marketing data, we wanted to further improve the user experience to make collaborating around insights and decision making even faster and easier,” said Ran Sarig, CEO & co-founder, Datorama. “In Beta testing we saw a strong benefit in pairing a powerful collaboration tool with our unified data layer to support better team communication, and to help the entire organization maximize the value of a company’s marketing data.”

Datorama’s Marketing Integration Engine addresses one of the toughest challenges facing data-driven marketers today: Quickly integrating all of the marketing department’s messy, siloed data. By applying artificial intelligence, the Marketing Integration Engine automates the process by which marketers connect all of their online and offline data sources from the ever-increasing landscape of advertising, marketing, sales and CRM technologies that pervade today’s marketing technology stack. The platform provides an end-to-end marketing analytics solution for business users that combines this industry-leading data integration capability with patent-pending dynamic data modeling, productized campaign management tools, intuitive data visualization, and advanced analytics that powers unified reporting for real-time data analysis and insights. Datorama helps enterprises, agencies, publishers and platforms of all sizes centralize all of their marketing data while providing the agility to experiment and manage change, two hallmarks of today’s data-driven marketing environment.

Datorama has gained significant customer adoption and is experiencing rapid growth, which has led to its global expansion as well as a new global headquarters in New York City. Datorama has onboarded hundreds of agencies and thousands of brands with businesses leveraging the company’s Marketing Integration Engine to immediately understand campaign performance and make real-time adjustments based upon all their respective marketing data. Global customers include L’Oréal, Foursquare, Yahoo! JAPAN and GoDaddy. Datorama was recently identified as a 2016 Gartner Cool Vendor in Data-Driven Marketing, and in addition, was named a 2015 Deloitte Israel Fast 50-Rising Star, which recognized Datorama’s extraordinary revenue growth rate of 694 percent.


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