Personalizing Employee Experiences with Product Analytics

In this contributed article, Vara Kumar, co-founder and head of R&D and pre-sales at Whatfix, discusses how in today’s competitive landscape, harnessing the full potential of product analytics is pivotal for companies seeking to optimize their internal and external product usage. There are multifaceted benefits of leveraging product analytics,
showcasing its ability to provide profound insights into product utilization across an organization.

AI Turns The Digital Evolution of the Airline Industry Into a Revolution 

In this contributed article, Rick Seaney, Vice President of Innovation at 3Victors, wrote this piece to bring awareness to the incredible things that airline customers will experience in only a few years thanks to AI. He explains the importance of the industry to build the data and cloud foundation that is necessary to get us there.
From super-realistic AI generative videos of their destination to robots helping passengers with baggage to new ways to buy tickets – AI will change flying as we know it, and an investment in robust architecture is the approach that will support it.

Avoid these 8 Data-related Mistakes on Data Projects

This article is excerpted from the book, “Winning with Data Science: A Handbook for Business Leaders,” by Howard Friedman and Akshay Swaminathan with permission from the publisher, Columbia Business School Publishing. The article covers how to avoid 8 data-related mistakes on data projects

How to Use Raw Data in Web Analytics

In this contributed article, Mateusz Krempa, Chief Operations Officer for Piwik PRO, explores the benefits and challenges of using raw data in analytics, and discusses its potential use cases for gaining valuable insights.

New Research Highlights GenAI as an Increasing Priority for Analytics Community

insightsoftware, the comprehensive provider of solutions for the Office of the CFO, released Embedded Analytics Insights for 2024, a research report in partnership with Hanover Research uncovering the embedded analytics priorities, trends, and challenges of modern developer teams.

Compromising on your Data Stack? Solving Top Analytics Challenges

Organizations face more pressure than ever to be data-driven, but as economic challenges loom they are forced to do more with less with their IT budgets, making compromises with their analytics databases that end up hindering their data-driven initiatives. In this article, Exasol’s North American Business Lead, John Knieriemen, shares some best practices for how organizations can address these analytics challenges.

How Data Silos Hinder Big Data Analytics and How to Overcome Them

In this contributed article, IT Professional Subhadip Kumar draws attention to the significant roadblock that data silos present in the realm of Big Data initiatives. In today’s data-driven landscape, the seamless flow and integration of information are paramount for deriving meaningful insights. Unfortunately, data silos pose a formidable challenge to the success of Big Data endeavors.

Finding a Purple Swan with Predictive Analytics

In this contributed article, Vijay Veerra, Principal Consultant of Business Solutions and Research with Altimetrik, discusses the power of predictive analytics in identifying “purple swans” and their potential impact on businesses. Purple swan refers to a rare yet foreseeable event that offers unparalleled rewards. This article explores how companies can use predictive analytics to spot these events on the horizon, set their course accordingly, and sail toward a promising future.

Starting Your Advanced Analytics Journey: Three Areas to Focus On

In this contributed article, Amish Amin, executive director, security and analytics, Comcast, discusses the importance of advanced analytics when it comes to cutting through the massive amounts of data within a single organization. In large organizations today, the amount of data that needs to be sifted through continues to grow in volume. In fact, the global datasphere is expected to
more than double between 2022 and 2025. Not only is there an incredible amount of information, but there aren’t enough people to properly analyze it all. In his piece, Amish explains that by applying advanced analytics, organizations can drive valuable insights, cut through the noise and, ultimately, increase efficiency. He also outlines three areas to consider when it comes to an advanced analytics initiative and four best practices.

Understanding the Power of Feedback Analytics 

In this contributed article, Ryan Stuart is the co-founder and CEO of Kapiche, discusses feedback analytics and how it is a means to unlock deeper customer insights, with five concrete examples of how to use feedback analytics to drive innovation and growth.