Our friends over at Splunk, along with researchers at the Enterprise Strategy Group, set out to measure data innovation, surveying 1,250 senior IT and business decision-makers worldwide, across industries, at larger organizations to assess their data practices, their innovation infrastructure, and their results. This report, "The State of Data Innovation 2021" summarizes the findings.
The project started with a definition: Data innovation is the reinvention or fundamental transformation of business processes through the use of new types of data analysis or the analysis of new data sources. The thesis was that organizations with the best data capabilities should be using that data to generate more innovation — and having more meaningful impact on their businesses.
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