When it comes to data, does your organization operate with a Storage mindset or a Story mindset? Are you collecting data and allowing it to go dark without a clear purpose, or are you actively identifying, capturing and uncovering the stories data can unleash?
Our friends over at Kin+Carta know that optimizing the full value of data and figuring out where to start can be difficult. That is why the company has authored this whitepaper on ways to make data work in four clear ways, while helping you take yours from Storage to Story, from modernization through to product optimization. The company's approach is focused on creating digital products with data to enhance customer and business outcomes.
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