Many companies still struggle to extract value from data and use it to drive strategic decision-making. For a start, internal data is often trapped in disparate, unconnected silos across systems and clouds. That makes unlocking it to arrive at useful insights complex, time-consuming and costly. As a result, many businesses today are capturing only a small slice of the potential value of their internal data.
These questions are the focus of this report, based on a survey conducted by The Economist Intelligence Unit and sponsored by Snowflake. It reflects the views of 914 executives from eight industries across 13 countries worldwide and explores the current state of corporate data use, as well as executive hopes for the future. In particular, the goal is to illuminate how different industries are adapting their data strategies, engaging with the broader data ecosystem, and converting data insights into growth and performance.
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