In the video presentation below, Amit Bhattacharyya, Head of Data Science at VOX Media, describes a clustering model that connects users to the content they are consuming to identify context-based audience segments. In turn, these segments are used to train a classification model that is used in real time to inform advertising without relying on 3rd-party cookies.
What is Text Clustering?
In this contributed article, Derek Gerber, Director of Marketing for ActivePDF, discusses how automatic document organization, topic extraction, information retrieval and filtering all have one thing in common. They require text clustering (sometimes also known as document clustering) to be done quickly and accurately. If you’ve never heard of text clustering, this post will explain what it is, what it does, and how its currently being used to aid businesses. We’ll also briefly discuss how a business could employ text clustering too!