The Role of AI in Customizing the Driving Experience

In this contributed article, Boaz Mizrachi, Co-Founder and CTO of Tactile Mobility, discusses how AI and machine learning are redefining the driving experience by personalizing every aspect of vehicle interaction, from tailored comfort settings to predictive maintenance. These technologies enable cars to adapt in real time to driver preferences and behaviors, making driving more intuitive, enjoyable, and safe.