In this contributed article, Dr Lewis Z. Liu, Co-founder & CEO of Eigen Technologies, suggests that to make data useful and enable AI to create the tangible, real-world positive outcomes we expect from our data, it’s time for businesses to pivot away from Big Data toward Small Data. Small Data provides the precise, relevant, and impactful results we were all told Big Data could provide, while maintaining a level of flexibility and scalability that Big Data, by virtue of its enormous volume and expense, simply cannot.