I recently caught up with Miguel Araujo, Director of Data Science at Semasio, to explore the question: with the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user attributes to make predictions about target audiences. As such, the traditional boundaries of targeting will begin to erode — becoming more of a data science problem.
Velocidi Delivers Actionable Marketing Insights for Marketers With or Without Data Science Expertise
August 2, 2017 by
Velocidi, a marketing intelligence software company, announced an integration of new artificial intelligence (AI) tools into its flagship marketing intelligence platform, in order to quickly and easily provide actionable insights for all marketers – whether they are data science experts or not. The problem is clear: brands and agencies are contending with an ever-increasing volume […]
Radius Data Stewardship Removes Obstacles Between Data and Revenue
February 9, 2017 by
Radius, a leading business-to-business predictive marketing platform, announced the addition of Radius Data Stewardship to its solutions. With Radius Data Stewardship, marketers have access to the highest quality data for deriving precise insights that expand visibility into new and existing markets, effectively informing decisions for campaign planning and more accurately predicting and driving pipeline growth.
Datorama Now Elevates Insights Through Voice-Driven Marketing Analytics
January 17, 2017 by
Datorama, a leading global marketing analytics company, announced that its marketing analytics platform has integrated with Amazon Alexa to provide today’s business professionals with an all-new capability: to interact with their data by simply using their voice. Called “Ask Datorama Anything”, this new functionality allows marketers to ask questions and issue commands to Datorama’s Marketing Integration Engine via Amazon’s Alexa-powered smart devices, such as Echo and Echo Dot.
