In this contributed article, Arti Raman and Debbie Reynolds discusses “Hyper data collection,” the ability organizations have to access many different data types from individuals due to their ability to leverage wide-ranging access to an individual’s data through offering multiple products, services, and experiences that can be combined to create more robust profiles of individuals.
What is “Hyper Data Collection” and Why is More Sophisticated Data Protection Required as a Result of This?
Increasing Customer Loyalty With Data Collecting: How to Do It Right
In this contributed article, IT and digital marketing specialist Natasha Lane says that if your goal for the upcoming period is to increase customer loyalty and ensure your hard-won leads remain paying customers long into the future, then it’s important to know how data collecting might help you achieve that effect.