Tracer Announces Flora, the Domain-specific Agentic AI System Built for Brand Protection

Tracer, a leader in AI-powered online brand protection, today announced Flora, a special purpose agentic AI system — a system that can autonomously perform tasks, make decisions and carry out complex sequences of actions — specifically designed for brand protection. Flora filters out irrelevant brand threat detections and reduces the time-to-live (TTL) for brand misuse instances by up to 80% to preserve Tracer customers’ company reputations and revenue.