Combatting Non-Human Engagement: Maximizing Campaign Success by Fighting Profit-Siphoning Bots

In this contributed article, Mathew Ratty, CEO of Adveritas, discusses how the proliferation of AI has led to a flood of non-human engagement online, with AI powered bots making it easier than ever for fraudsters to infiltrate and drain ad budgets. Marketers need to take action now or risk a continued loss of profits.