Domo Releases 12th Annual “Data Never Sleeps” Report

AI and Collaboration Take Center Stage as Digital Activity Reaches Record Highs

Domo (Nasdaq: DOMO) unveiled its annually anticipated 12th edition of Data Never Sleeps, offering a unique snapshot of how digital habits manifest themselves minute by minute. The report shows the world’s internet population has reached a record high of 5.52B people and uncovers signs that AI may be unseating digital juggernauts as it brings in new forms of engagement. From streaming and shopping to the digital workplace, this year’s infographic captures the immense volume of data generated online every 60 seconds, providing insights into how technology continues to shape our daily lives.

“The phenomenal acceleration of generative AI over the past two years has dominated the digital conversation, and this year’s Data Never Sleeps shows how we’ve reached a new tipping point – AI is primed to dethrone competitive mainstays of the internet era,“ said Josh James, founder and CEO of Domo. “In the year ahead, we’ll be watching how this shift changes our broad range of digital activity, impacts the competitive landscape, and accelerates corporate investment in AI-ready data and tech.”

Key highlights from Data Never Sleeps 12.0 include:

AI Everywhere: AI is becoming a daily assistant for millions. Google searches dropped by 6%, from 6.3M every minute last year to 5.9M in 2024 which may be a sign generative AI chat offerings are encroaching on search’s territory. Siri answers more than 1 million questions every minute, while Google’s Gemini draws 8,574 visitors in the same timeframe, reflecting the growing role of AI in simplifying everyday tasks.

Entertainment Ebbs and Flows: Since 2021, the number of Netflix hours streamed is down 19% to 362,962 hours, but platforms like TikTok and Snapchat are seeing explosive engagement. TikTok users upload 16,000 videos, while Snaps sent are up 37% from 2022. Now, 138.9 million reels play across Facebook and Instagram every minute, highlighting the continued dominance of free digital entertainment.

This Era of Work: Collaboration tools continue to drive how we connect professionally. Microsoft Teams records 229 million meeting minutes, Slack sees 1.04 million messages sent, while Zoom adds 288 downloads every minute.

Spending and Digital Delivery: Online shopping and delivery hit new heights. DoorDash diners place $126,763 in orders and shoppers spent $43.6M on purchases globally during Cyber Week in 60 seconds, reflecting the accelerating pace of digital commerce.

Security in Focus: With more data comes more risk. Every minute, 4,080 records are compromised in data breaches, highlighting the importance of cybersecurity and governance, as digital activity intensifies.

Added James, “As AI accelerates, businesses need to make their data and technology ready to leverage its advantages with speed and confidence, and our annual report showcases how critical it is for businesses to start flexing its competitive power now.”

To view the “Data Never Sleeps 12.0″ infographic, visit here.

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