Research Insights: The Complex Role of AI Disclosure in Building Trust

Big Valley Marketing – just put out a report on AI disclosure that is very compelling. Since ChatGPT’s release, the debate around AI’s impact on productivity, job security, and creativity has only grown. Research now shows that nearly 80% of people distrust AI, which complicates the call for transparency in AI-driven content creation—disclosure could actually reduce credibility rather than build it. 

In response, Big Valley Marketing analyzed recent literature and industry guidelines to offer key insights on navigating AI disclosure’s nuanced effects on trust and public perception. The resulting report can be downloaded HERE.

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