Powered by a new 8 billion parameter special-purpose LLM for brand-specific use cases.
Tracer, a leader in AI-powered online brand protection, today announced Flora, a special purpose agentic AI system — a system that can autonomously perform tasks, make decisions and carry out complex sequences of actions — specifically designed for brand protection. Flora filters out irrelevant brand threat detections and reduces the time-to-live (TTL) for brand misuse instances by up to 80% to preserve Tracer customers’ company reputations and revenue. Trained specifically to protect a given brand’s name, reputation, content and identity, Flora powers the language-functionality of the Tracer AI platform. Powered by a new, 8 billion parameter domain-specific brand LLM, Flora is embedded into the Tracer AI platform and works seamlessly with its existing AI functionality. Flora’s market-first capabilities streamline and further automate Tracer’s brand protection workflows allowing Tracer to mitigate the rising threats to brands from generative AI in the hands of bad actors.
Tracer’s Chief Product and AI Officer Eliano Marques said, “We’re excited to introduce Flora, a groundbreaking agentic AI system designed specifically for brand protection. Flora significantly outperforms existing open-source and general-purpose commercial LLMs in solving brand protection tasks, leveraging zero-shots or even with few-shots learning. This initial release marks the beginning of a new era in brand management, where companies will implement specialized, domain-specific AI systems to stay competitive. Our ultimate goal is to continually reduce the time it takes to identify and remove online brand threats, moving towards an always on and more automated enforcement process.”
Generative AI-driven Brand Abuse is Raising the Stakes for Enterprise Brand Protection
Global security spending will grow to nearly $300 billion in 2026, according to IDC. In the last ten years, cyber threats have posed an increasing danger to which enterprises dedicate tremendous resources fighting. Similar to the alarm bells sounding for cyber threats like phishing and ransomware that can hit any company, brand misuse is becoming a major problem that will continue to skyrocket. Enterprises must now address the clear and present risk posed to their brand reputation and likeness through rampant brand misuse, exacerbated by the use of generative AI by nefarious actors.
“Many companies today are overinvesting in undifferentiated cybersecurity tools and massively underinvesting in AI for brand protection as it relates to external threat intelligence,” observed Tracer CEO Rick Farnell. While most brand protection technologies are glorified rules engines marketed as AI, Tracer is upping the ante with Flora — we’re continuing to advance our AI innovation to help keep consumers safe and brand reputations intact by tracking brand misuse and threats with unprecedented scale and effectiveness. Flora represents a new generation of digital risk protection in the age of AI, substantially streamlining enforcement and reimagining the brand protection space with our game-changing technology.”
Flora Accelerates Speed of Detections with Unmatched Accuracy and Filters Out the Noise
Tracer’s special-purpose agentic AI system, Flora, sets new benchmarks for speed, precision and scalability in brand protection using the most extensive and effective AI technology focused on outcomes. Flora dramatically reduces irrelevant detections and reduces review times, removing brand infringements and violations with ease. Flora reduces TTL by up to 80%, benefitting billions of people by keeping them safe from the negative impacts of brand abuse (e.g., counterfeits, false association, traffic diversion, phishing, etc.).
“Thanks to Tracer and Tracer AI, our capabilities in online strategic planning and targeting have greatly improved. Their advanced AI technology allows us to quickly and efficiently adapt to new challenges, resulting in faster problem-solving and more effective responses in the online environment. Tracer is very user-friendly and adds another element for real-time self-service data analysis and impact reporting. For organizations looking to boost their online brand protection, this solution has proven to be highly effective,” said James Kryskowiak, Brand Protection Manager at Church & Dwight Co.
Flora’s capabilities include:
- Filtering out irrelevant threats detected and identifying what intellectual property rights are potentially violated
- Instant recommendations on which threats should be enforced and which ones should be auto-closed due to lower priority or brand owners’ inability to takedown
- Providing legal evidence to use during enforcement takedown to maximize compliance rates with third-party platforms
“The planet is searching for ways that AI can make a positive impact. At a time when generative AI is upping the speed and extent of fraudulent activity against brands and their consumers, Tracer is once again revolutionizing the brand protection space by opening up the next frontier of digital risk protection using ‘AI for Good’ with the biggest brands in the world and their billions of customers benefiting from these new technological advancements,” continued Farnell. “Our latest AI capabilities with Flora make orders of magnitude easier to minimize brand misuse at scale to ensure every brand’s customers can have authentic digital experiences while enhancing brand equity, loyalty and customer satisfaction.”
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