In the world of social media, increasingly quick-moving communication and rapidly growing data, a company’s culture defines its reputation, and its reputation often defines its success – or failure. A company’s culture is important internally and externally. In a recent white paper, “How to Achieve a Customer-Centric Culture Supported by Data-Driven Insights,” Clarity Insights shares how companies can create a data-based and client-focused culture from the top down.
So, what should a company do first? Clarity Insights breaks it down into a framework that includes four steps.
First, define a unified mission statement that truly speaks to the entire company and every department. Clarity Insights contends businesses should take a “one company” approach, which refers to an enterprise that is completely aligned from the top down.
Next up, businesses need to make sure they have the data required to establish a full-picture view of their customers. Of course, this single view requires data from numerous sources, including customers’ preferences, interactions with the brand and more.
Companies need to make sure they have the data required to establish a full-picture view of their customers.
What drives this data collection? Well, companies first need to be willing to invest in critical IT like master data management, to support data-driven insights. According to the white paper, data architecture needs to be modernized so that analysis can “take place at the speeds required to support actionable results.”
Lastly, how can companies measure this approach? Try a corporate scorecard, or a series of value-based metrics that define the success of the company. This benchmarking strategy will define metrics that can measure the success of the business laid out within its mission statement.
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In the complete white paper, Clarity Insights covers:
- Creating “One Company” Under a Unified Mission Statement
- Data-Enabled Strategy
- Data That Matters: Preference, Interaction and Decision Management
- A Step Further: Micro-Segmentation
- Reviewing Progress: Corporate Scorecard
To learn more about creating a data-based and client-focused culture, download the full white paper.
