Timo Elliot of SAP’s Business Objects team puts forward an entertaining and persuasive argument that in-memory analytics, along with massively parallel hardware, column stores, and in-database analytics, are the same kind of disruptive innovation for traditional data warehouses as digital photography was to film cameras.
Digital photography transformed an industry by eliminating obsolete layers. In-memory analytics and related technologies will do the same. Data warehousing won’t vanish overnight, but it will inevitably be relegated to particular types of tasks as in-memory analytics becomes more robust and takes on larger volumes of data. If your job relies on your existing data warehousing skills, better get used to the new world, or move to another role.
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