In this contributed article, Or Lenchner, CEO, Bright Data, examines how public web data collection can unlock AI-generative NFTs like Yannic Kilcher’s ‘Bored Apes’? Kilcher discusses how public web data is crucial to building generative adversarial networks (GANs). This is an unsupervised learning task in machine learning that involves automatically discovering and learning the regularities or patterns in input data such that the model can be used to generate or output new examples that plausibly could have been drawn from the original dataset.