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How To Jump-Start Account-Based Marketing: Hint: Good Data Is Critical

January 14, 2017 by Editorial Team

In this contributed article, Hila Nir, Vice President of Marketing & Product at ZoomInfo, discusses the three steps needed to build a pragmatic, profitable pilot account-based marketing (ABM) program. Marketing and sales departments are investing big time in technology to advance ABM as the strategy’s popularity soars.

Filed Under: Featured, Google News Feed, News / Analysis, Uncategorized Tagged With: account-based marketing, Weekly Newsletter Articles
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