Our friends over at SAS put together the compelling infographic below which outlines the four types of analytics (descriptive, predictive, diagnostic and prescriptive) and how each one works:
- Descriptive – answers the question “What happened?”
- Diagnostic – answers the question “Why it happened?”
- Predictive – answers the question “What will happen?”
- Prescriptive – answers the question “What will happen next?”
Enjoy!
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