Panel: How Can Big Data Move Research Forward?

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In this video, Dave Morgan from Simulmedia moderates a panel discussion moving research forward with Big Data.

How do we define Big Data? How has it led to a major insight or solution at your company? What effect will big data have on the research industry? A team of experts in media, marketing and data science answer these (and other) compelling questions.

  • Aaron Fetters — Director, Insights and Analytics Solutions Center, Kellogg Company
  • Gian Fulgoni — Chairman and Co-Founder, comScore, Inc.
  • Nishat Mehta — EVP of Global Partnerships, dunnhumby
  • Bill Pink — Senior Partner of Client Solutions, Millward Brown
  • Robert Tas — Managing Director — Head of Digital Marketing, JP Morgan Chase & Co.

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