Video: IBM Defines Big Data in Terms of Real Business

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In this video, Steve Mills, Senior Vice President & Group Executive, IBM Software & Systems Group, discusses Big Data and Analytics with press and analysts at the 2012 Information OnDemand & Business Analytics Forum.

During the conference IBM announced a new digital marketing system and big data software designed to help organizations gain actionable insights on the broadest range of data. The capabilities offer clients new ways to make sense of their data and use it in more thoughtful ways, with a particular focus on chief marketing, information, and financial officers who are increasingly on the front lines of a tidal wave of data across industries.

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